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The Red Carpet Reception is the opening gala for the Coors Western Art Exhibit & Sale. Kicking off the evening before the start of the Stock Show, the Red Carpet Reception is a must-do event in Denver. Purchase and view some of the best contemporary Western art available and network with fellow art collectors and Stock Show supporters.
Red Carpet Reception – January 8th, 5:00 – 9:00
Join us as we kick off the event in our new building — The Legacy!
4800 Packing House Road
Denver, CO 80216
Remote Bidding Instructions — Handbid
This year’s auction will take place entirely virtually, and all bidding will be handled through the Handbid platform. Please review the steps below to ensure you’re ready to participate.
1. Purchase Access
Access to the virtual auction is $85 per guest.
Tickets can be purchased directly through Handbid. Once your ticket is confirmed, you’ll receive immediate access to the auction.
2. No Proxy Bidding This Year
All bidding will be done in real time through Handbid.
There is no proxy bidding available. Each guest must place their own bids.
If you will be unavailable during the auction, you may designate a representative to log in and bid on your behalf using your account.
3. How to Join the Auction
Download the Handbid App on your mobile device or visit the Handbid website.
Create an account or log in using your existing Handbid credentials.
After purchasing your ticket, you will automatically see access to the auction in your app or browser.
Tap or click the auction name to enter.
4. How to Bid
Browse items in the app or browser.
Tap the item to view details.
Press “Bid” to place a bid at the next increment.
You’ll receive instant notifications if you’re outbid.
5. Need Help?
Handbid offers live support within the app, or you may contact our team directly for assistance with ticketing or login issues.
Luck of the Draw
Bidding Window: 5:30–7:00 p.m.
Name Draw Begins: 7:00 p.m.
Guests may place one entry per artwork in Handbid from 5:30–7:00 p.m. At 7:00 p.m., Handbid automatically draws three names for each piece.
If the first bidder declines, Handbid will alert the second bidder.
If the second bidder declines, it will alert the third bidder.
If there are no sequential bidders or the third bidder declines, the work will be available on a first-come, first-served basis.
The system will automatically alert the next bidder after 20 minutes if no action is taken.
Bid box artwork will not go home the evening of the Red Carpet Reception. Pick up is scheduled for the end of Stock Show.
Shipment or delivery must be scheduled with the Coors Art team.
Silent Auction
Closes at 7:30 p.m.
All bidding takes place within Handbid.
Winners are notified immediately at closing.
Minimum bid increments are enforced automatically.
All Silent Auction artwork goes home with buyers the same evening.
Pickup begins approximately 15–20 minutes after closing
Buy It Now
Some items include a Buy It Now option in Handbid.
If selected, the artwork is sold immediately.
Once bidding begins on an item, the Buy It Now option is no longer available.
Art Pickup
Silent Auction Pickup: Begins 30 minutes after the auction closes at 7:30 p.m. No earlier than 8:00 PM.
All purchases must be collected before 9:00 p.m.
Event staff and volunteers will assist in locating, wrapping, and releasing artwork.
Payment & Tax
All purchases must be paid in full the night of the event.
If a Silent Auction winner has not completed payment, staff will contact them within three days.
By placing a bid or selecting Buy It Now, you enter into a binding agreement to purchase that item.
Denver Sales Tax (8.81%) applies to all artwork purchases.
Shipping & Delivery
The event does not provide shipping or delivery.
A third-party delivery service will be available onsite for optional same-night contracting.
Buyers may also arrange their own shipping (FedEx, UPS, etc.) at their expense.
FAQ
Who sets the artwork prices?
Each artist sets the starting price of their work.
What does a red dot mean?
The artwork is sold. Multiple red dots indicate multiple editioned works sold.
How long do I have to complete my purchases?
All sales must be finalized by 9:00 p.m.
When can I take my artwork home?
Silent Auction: All pieces go home the night of the event.
Luck of the Draw: Originals remain on display throughout Stock Show. Multiples (prints/photographs) will be available on designated pickup days.
Editioned pieces: Artists will contact you directly; photos/prints may take up to 6 weeks, sculptures up to 8 weeks.
Is my purchase tax-deductible?
Art is priced at fair market value and is generally not tax-deductible.
If you bid above fair market value in the Silent Auction, you will receive a letter detailing any deductible amount.
Are tickets tax-deductible?
A portion of Red Carpet Reception tickets and Patron Tables is tax-deductible. Letters will be issued in February.
How long is the exhibit open?
The Coors Western Art Exhibit & Sale is open only during the National Western Stock Show each January.
The Coors Western Art Exhibit supports the National Western Scholarship Trust. All proceeds from donations, ticket, table, and art sales fund more than 120 students each year studying agriculture, rural medicine, and veterinary sciences.
